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Morgan Stanley Lowers LVMH Price Target Amid Luxury Sector Weakness

Morgan Stanley Lowers LVMH Price Target Amid Luxury Sector Weakness

Published:
2025-06-20 13:08:02
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Morgan Stanley analyst Edouard Aubin slashed LVMH's price target by €50 to €510, reflecting growing concerns about the luxury giant's Fashion & Leather Goods division. The revised target still implies 12.7% upside potential, but maintains a 'Hold' rating as LVMH appears to be underperforming industry peers.

The stock has plunged 28% year-to-date on Paris' Euronext, mirroring broader challenges in the luxury sector. High-end goods retailers face particular demand headwinds during macroeconomic uncertainty, with LVMH's diversified portfolio across wines, jewelry, and perfumes offering limited protection against slowing fashion sales.

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